publishing (101)

GIMME SHELTER Newsletter Late Summer 2012

We sent out this latest GIMME SHELTER email newsletter last week. I started doing these maybe 10 years ago, originally for sales reps. The main orientation is on the state of Shelter’s publishing projects. As I’ve gotten more into blogging, I send these out less frequently, but they still do reach people who don’t read the blog.

https://www.shelterpub.com/_gimme/_2012-08-07/gimme_shelter-2012-08-07.html

BTW, I use MacSpeech Dictate whenever I can. It works amazingly well at transcribing your speech into words. For Windows users, it’s Dragon Naturally Speaking.

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Off to Maker Faire Tomorrow

This is a huge event. The orientation is science/math/robot/gizmo (Burning Man lite), but there’s a corner called the Homegrown Village, where I’ll be doing Tiny Homes slide shows Saturday, May 19 at 5:30 PM, Sunday, May 20 at 5 PM.

The Faire is a photographer’s cornucopia.

Gen. info: https://makerfaire.com/

Homegrown Village schedule (including gardening, coffee, beekeeping, backyard chickens, etc.): https://shltr.net/KZt0jS

Cool smartphone app for event by O’Reilly: Maker Faire

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Kevin Kelly’s Cool Tools

This is the single most useful site/blog on the web for me. I can’t say how many useful things this blog has turned me on to. It’s like the electronic Whole Earth Catalog, but what’s better is that it uses no paper, and it’s daily.

Kevin Kelly, ex-Whole Earth Review editor, founding editor at Wired mag, author, photographer, explorer, runs this operation, with daily reviews of useful stuff.

“Cool tools really work. A cool tool can be any book, gadget, software, video, map, hardware, material, or website that is tried and true. All reviews on this site are written by readers who have actually used the tool and others like it. Items can be either old or new as long as they are wonderful. We only post things we like and ignore the rest. Suggestions for tools much better than what is recommended here are always wanted. Tell us what you love.”

Easiest way to get there is to go to kk.org, then click on “Cool Tools” at the left.

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Ebook Version of Our Book Marathon Gets Excellence Seal

When it came time to do our first e-book — Marathon: You Can Do It!, by Jeff Galloway — we couldn’t find anyone we thought would do a good enough job in converting print book to ebook. So Rick Gordon did the book “in-house,” as they say — for the iPad and the Kindle. It came out really well: typography, color, graphics, and perhaps most importantly, smooth flowing of the many training charts in the book. I compared it with all the other iPad e-books on running, and it looks way better.

   We entered it in the non-fiction category of the Publishing Innovation Awards this year and although it didn’t win, it was awarded the QED (Quality-Excellence-Design) Seal. Here’s what the judges said about Rick’s work:

   “Marathon: You Can Do It displays a creative design that does not distract from the text, making the pages visually appealing as well as informative. Tables contain a lot of structure, yet even rendered as art are easy to read. The ‘Tips on Using This Book’ for the iPad demonstrates a thoughtfulness and sensitivity to the reader’s experience of this digital title.”

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Tiny Homes is in Bookstores!

Going to Hong Kong in November to print this book was the last stage of a 2-year project. I felt like I’d roped a steer, and was hanging on until it was down — until the book rolled off the presses. Now it’s done, and has arrived (all the way by water, up the Mississippi to Gulfport, and thence only a few hundred miles by truck to the Tennessee warehouse). Whew! Two things:

Review Copy Dept.: If you are interested in a review copy, write us, giving type of media it might be reviewed in (newspaper, magazine, blog, website, etc.), and indicate readership. For electronic media, indicate daily viewers and page loads. Plus yr. address.

Note 1: We also have a spiffy electronic copy (the entire book) available for reviewers.

Note 2: Please give us email addresses of anyone you know who might write a review.

Shameless Commerce Dept.: You can get the book from us for a 25% discount through January 31st: https://www.shelterpub.com/_tiny_homes/tiny_homes_book.html

Also, you can get any 3 or more of our building books for a 40% discount: https://www.shelterpub.com/_ad/TH-sale.html

Proud Papa Department: this book has a glow, an aura, if that’s possible. The printers (Paramount Printing, Hong Kong) did such a beautiful job. It’s slowly sinking in that it’s not only done, not only printed, but in bookstores. I gotta say I’m proud, being able to show the creativity and joy unique designs of the 150 or so builders in this book.

Above: Crystal River Treehouse by Stephen A. Novy, AIA, Green Line Architects, pp. 150-151, TINY HOMES: Simple Shelter

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A New Day Here for Me and Shelter

I slept most of the weekend. Getting back from the Green Festival marked a turning point por moi. I was exhausted. The end of 2-year’s work on the tiny homes book. The last 4-5 months pedal-to-metal to get it done. I’ve been neglecting the physical for the mental (if you call it that). I haven’t been doing my homesteading chores and worse, have neglected what Plato termed the “gymnastic.” I haven’t balanced out Mac work with physical exertion.

The three trips I made this month all had to do with the book. Selling foreign rights in Frankfurt, overseeing printing in Hong Kong, and early display at the San Francisco Green Festival. Whew! I have the image of bulldogging a steer, staying with it until it’s grounded. A bit hard to realize it’s done. Still a big promo campaign to wage, but the stress is gone, thank the lord. Jim Morrison said something like, when you finish making a record, you’re released to work on the next one. True that.

I’ve got a lot of the local world to explore now — beaches, woods, trails, roads, lakes. I went down to the beach last week and was stunned by the beauty. It was so deep and meaningful. We are told how fucked up the world is every day, yet my heart was bursting with joy. I felt so privileged, and all it took was a mile or so walk. ( I realize that I repeat the same thing more or less frequently, but goshdarnit, the wild world just reaches out and grabs me again and again.)

Plato’s “music:” Boz Scaggs on radio doing Lend me A Dime hits just the right note this sunny/cloudy cool coastal day. A new week, a new year.

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Back from Hong Kong

I left Hong Kong at 1:00 AM Monday and somehow got into San Francisco at 9PM Sunday night. My brain was slightly scrambled. Thanks to the individual screens in the 747 and 100 movies and 800 TV shows, the time went fairly fast. I never look at the time on a long flight. I’ve always loved movies. As a kid, my friends and I would take the streetcar down to (Market Street (San Francisco), get off at Van Ness, where the magnificent Fox Theater was, and walk 6 or 7 blocks down toward the Ferry Building, deciding which of the 20 or so theaters to go to. On the 2 flights I saw Goodfellas (had never seen, fabulous role by Joe Pesci), Killing Bono, a Clint Eastwood where he’s a Texas Ranger, a runaway train movie with Denzel Washington, a lovely French movie about a bachelor dad and his daughter, and watched 2 episodes of Curb Your Enthusiasm, which I’d never seen, piercingly funny, one episode with Rosie O’Donnell, another with Ricky Gervais; funny as all get-out.

The Green Festival is in San Francisco this weekend. A bright spot when I got back was these 15″ x 22″ blowups of pages from the tiny homes book for the festival, where we’ll have a booth; Rick made these on our Epson Stylus Pro 4800. We’re also putting up a 27″ x 34″ blowup of the cover.

Big news: Two advance copies of the book and 100 copies of the tiny tiny book are set to arrive by 4:30 today via FedEx. Our printers (Paramount in Hong Kong) are really on the ball. Am I excited!

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Love letter to people who comment on this blog

When I got back from Germany (a week at the Frankfurt Book Fair), I reviewed all the comments (on various posts) that I’ve received recently, and they’re quite wonderful. I’m learning a lot. People are amplifying (and correcting) the info in the posts, as well as letting me know when I’m connecting. Inspiration to keep going.

I have about 1000-1500 visitors a day. Not exactly viral, but a nice-sized community. I love doing this, to tell the truth. Blogging is foremost in my mind when I come into the studio each morning, even tho it’s non-remunerative. I’m excited about what I see in the world, and want to tell others. It’s communication, pure and simple, which has fascinated me since my high school course in journalism. I’d love to work on a newspaper, but I can’t write that fast, and my stomach wouldn’t handle the deadline pressure. So I publish the (very) occasional book, and now try to get out a blog post each day. I don’t have time to respond to many comments, and could never take the time to do Facebook as it’s being done. But this, a daily shot or two, works for me. The web allows me to broadcast.

This blog community reminds me a bit of the booklovers in Fahrenheit 451, who were semi-outlaws on the outskirts of the regulated society and dedicated to books and the earth and freedom.

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A Thursday in the life

Things are poppin around here now. We’re approaching the finish line with the tiny homes book. pieces falling into place. It’s been a long haul, and still 6 months to go (Feb 2012) until books are in stores. This sure ain’t no instant book. Every day here is exciting right now. From our little recycled wood studio in the middle of a vegetable garden we’re in touch with the world via our many Macs and the web. Yesterday for example:

I did about a dozen emails preparatory to going to the Frankfurt Book Fair in October. It’s a huge event, been going on since the 1500s, the super bowl of the publishing world. I stay in a small hotel in the elegant spa town of Bad Homburg, about 20 miles north of Frankfurt,and usually use my 3-wheel K4 scooter to go the mile or so to the train station from the hotel; thinking of taking my new Bhangra long skateboard this year. So far I have appointments with publishers or agents from Germany, Spain, France, Italy, Scandinavia, Russia, mainland China, Taiwan, Korea, Australia, and South Africa.

We’ve been having repeated problems with our DSL connection, and may have, knock on the pine desk here, solved it yesterday when we talked AT&T into replacing the fiber optic card down the road. We’re really crippled when off-line. Thanks to Steve, our tech guy…

I feel like a juggler each day. Sometimes it feels as if things are skidding out of control. Permissions requests (mostly to reproduce drawings from Stretching), reprinting books when inventories get low, marketing, watching sales, trying to get the $$ to update our stretching software for Lion, and the big one: trying to figure out how to use the web to maximize publicity and sales.

Someone once said, at a publishing conference, that no one was in this business for the money. It’s true, and my publishing brothers and sisters know this: we’re doing this because we love books. We’re readers! And communicators. For some 40 years, Shelter has been tiptoeing through the publishing game, trying to get the money from bookstores in time enough to pay printers. We’ve always seemed to squeak by. In the old days, Random House would advance us money, Lately we’ve been making it on our own, but we’re approaching a very lean period, with sales down and the tiny homes book taking forever. We’re betting the farm on this new book.

Read More …

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Michael Moore at Book Expo America

Michael Moore showed up yesterday in cargo shorts and signed copies of his new book, Here Comes Trouble: Stories From My Life. He clearly enjoys people and posed for a photo with each person.

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