I wrote the author, Bob Anderson, and suggested he add stretches for builders, waitresses, truck drivers, kids, and older people. We started talking. I found out that he and his wife Jean (who did the drawings) had sold 35,000 copies from a garage in Southern California. End result: Bob and Jean rented a house on the beach here in Spring, 1980, and in three months, we did a complete revision of the book.
We did a first run of 50,000 copies, and the book took off, with Random House as distributor, and has been selling ever since; it’s now sold over 3¾ million copies worldwide, and is in 23 languages. As far as I can tell, it’s the best-selling fitness book in the world.
Tech Neck An important (and timely) addition to this new edition will be stretches to combat the bad posture caused by (1) cell phone usage and (2) working on computers.
Take a look at how bent-over people are when talking on their phones. It’s called “tech neck.”
The point is, we all spend too much time at screens of various sizes, and it’s not healthy. Not good for the body.
Seeking Editorial Advice: What should we call this section? Stretches (or Stretching) for the Digital World? Technological Era? Digital Era? Tech World? Information Age? Computer Age? Technological Age? Digital Age?
How do we describe our world which is now filled with hours spent on screens?
Want to stretch right now? shltr.net/stretch