media (105)

Zucked – And How!

Check out this new book.

Facebook is turning out to be a horror story.

Go to Amazon here and read the author’s prologue in the “Look Inside.” Please read this if you use Facebook. It’s chilling.

…democracy has been undermined because of design choices and business decisions by Internet platforms that deny responsibility for the consequences of their actions. How the culture of these companies causes employees to be indifferent to the negative side effects of their success. At this writing, there is nothing to prevent more of the same.

It’s giving me second thoughts about using Instagram. Rick Gordon pointed this out to me yesterday:

You may be shocked to find out that once you post on these sites (Facebook, Instagram), that although you still ‘own’ the photograph, you grant the social media sites a license to use your photograph any way they see fit for free AND you grant them the right to let others use your picture as well.

Sheesh! I had no idea. Instagrammers, photographers, check this out: www.shltr.net/zucked

From Tom Bissel’s review in the 1/29/19 edition of the NY Times:

…McNamee saves his most conspicuous outrage for Facebook’s amoral leadership at the hands of not just Zuckerberg but also his chief operating officer, Sheryl Sandberg, whom McNamee recommended Zuck hire before she could take a job at The Washington Post. McNamee describes their grip on the company as “the most centralized decision-making structure I have ever encountered in a large company.” Their power dyad is possible only because Facebook’s “core platform,” as McNamee puts it, is relatively simple: It “consists of a product and a monetization scheme.” Non-tech companies with comparable global reach (Coca-Cola, Exxon) must deal with complex real-world infrastructure issues as well as the needs of a highly diverse work force. Large corporations also typically create interrelated eddies of economic activity, whereas Facebook’s business model is founded upon sucking the economic activity out of otherwise productive workers. Most troubling of all, a company whose product is used by one-third of the planet has only 30,000 employees. In every imaginable sense, Facebook is a Borg-like drain on the world’s economy. It doesn’t make you better and likely makes you worse. Unlike Exxon, it can’t even get you to Albuquerque.…

…McNamee’s book is … a robust and helpful itemization of the ways Facebook could be brought to heel. McNamee clearly believes the company can be made into something more benign, and perhaps even socially beneficial. That may or may not be true, but the damage it has already done is not precisely containable. Considering the high likelihood that Russian activity on Facebook may have tipped the 2016 election to Donald Trump, the damage is already of generational measure.

But here’s the bizarre quirk of the Facebook dystopia, whose sheer perversity would have likely pleased Orwell: It’s all Big and no Brother. Our time and lives are the company’s only currency. Without our continued attention, Facebook quite literally has nothing, and its empire could be brought down with a feather. Now, blow.

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99 Years Ago…

As democracy is perfected, the office of president represents, more and more closely, the inner soul of the people. On some great day the plain folks of the land will reach their heart’s desire at last, and the White House will be adorned by a downright moron.

–H.L. Mencken,
Baltimore Evening Sun
July 26, 1920

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Monday Morning Fish Fry*

Right now I’m working on:

1. Redesign of my blog. Rick, who doesn’t think much of templates, is writing code to achieve our new look. For one thing, I’ll be able to go wide screen with good photos (a la https://cabinporn.com/) and have more control over layout than I do now in Blogger.

2. My book on the ’60s will be on the new blog in its own category (a blog within a blog). Here, I don’t feel the need to adhere to the linear necessity of a print book. I can post things out of sequence, and people can chime in.

3. We’re going to the Rebuild Green Expo in Santa Rosa on Friday, February 23rd. We’ll have a table and be passing out my “Open letter to Californians Building New Homes After Recent Fires, and selling copies of Shelter II (which contains a manual on stud-frame building) at a 50% discount. The idea is that we can do things better this time around. It’s at Santa Rosa Veterans’ Hall, 1351 Maple Avenue, Santa Rosa. Come see us if you’re in Sonoma County. I’ll be there along with Evan and Em-J.

4. We continue making videos — a couple a month. We’re working on one on me skateboarding last week, and going to do one on office workout equipment.

5. We just completed my latest book, Driftwood Shacks: Anonymous Architecture Along the Northern California Coast (82 pages, 8″ by 8″). It’s the first in a series of short-run digitally-printed small books. This is a way for me to publish some not-ready-for-prime-time books, ones that we may just sell via mail order.

We’re using Ingram’s Lightning Source, and for a variety of reasons, I’d recommend them over Amazon’s CreateSpace.

I’ll post details on the new book within a week.

The next book in this series will be Pop’s Diner — America Is Still Out There, Folks, a 48 page hand-lettered scrapbook with color photos that I put together after a 2-week trip to the southwest, April 1-15, 1989. Hot springs, barns, canyon backpacking, 4-wheel drive, Log cabins, Valley of the Gods…

6. I continue roaming beaches. Yesterday it was spooky warm for this time of year.

7. I gave up on making chairs with a tenon cutter. I’m now going to try making chairs out of driftwood, using grabbers for connections.

*San Francisco columnist Herb Caen used to have the occasional “Friday Fish Fry” column, using 3-dot journalism to write a bunch of unrelated short bits.

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SMALL HOMES Featured in Latest Mother Earth News + 50% Discount on Books For November

The December/January issue of The Mother Earth News has a 5-page article on our book SMALL HOMES.

Note: We are offering a 50% discount on our books SMALL HOMES, TINY HOMES, and SHELTER for the rest of November, with free shipping, Christmas gifts?

Details at: https://www.shelterpub.com/building/

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