I wish I had time to do more blogging. But the combination of trying to keep this publishing operation afloat, doing books, marketing (how I wish we could, as author Bill Pearl said to me once, “…just do a book and it would fly out and sell like crazy.” Well it don’t happen that way. Once you publish a book nowadays, you then get into a snarl of technical requirements. The almighty metadata. At times I wish I was an author and my publisher would take care of all the marketing and endless digital requirements.
Photo by Aubrey Trinnaman
I do a lot of Instagramming, because I’m most interested these days in the 20-40 year-olds. They’re a new ball game from their padres; they are picking up on our 47-year-old book Shelter, and saying this is what I want to do. Plus Instagram is ideal for photographers, just unfortunate that Zuck wormed into it (and piles on the ads). I do like posting photos, but with blogs, you can write.
Does anyone read blogs these days?
We applied for and got approval for a Paycheck Protection Program loan from the Small Business Administration that (if we do indeed get the funds) will pay for 2½ months of payroll. But things are still mighty thin. Bookstores are closed, and we’re trying to sell as many books mail-order as we can. We have a 30% discount for 2 or more books, with free shipping in the USA: www.shelterpub.com
I just ran across the below a few minutes ago. I had written something about our “tribe,” people who liked our hands-on approach to food and shelter, and who liked our cozy home, and the gardening, quilting, cooking part of our lives, and I had said how different our tribe was from the people who read Dwell, who I surmised to be in much greater numbers. I wrote that our people were like the book lovers in Fahrenheit 451, on the outskirts of the city, a small group of like-minded doers, but the masses were into another aesthetic. Minimal. Sleek. Expensive. And I got this comment on my blog:
This was before I started work on The Half-Acre Homestead (which is a few days away from being back in stock).
February 11, 2018 at 9:31 pm
Lloyd, I wouldn’t be so sure your tribe is smaller than Dwell’s … for a start, I’m pretty sure everyone on board at Dwell has read your books. More are probably following you. Your photos are abundant on Pinterest and Tumblr, and more have escaped into the wild, where they reproduce themselves in the form of strange little abodes in unlikely places.
And of course, all your photos have been seeds growing since the ’60s, every structure planting itself into a little crevice of a baby-boomer/genX/milennial/postmilennial brain … it might sit dormant for awhile, years of “normal jobs” and “nice apartments” and “valuable real estate,” until one day it sprouts through the rubble and we think, “Why not? Why not build it myself? Why not now?”
Please keep casting them far & wide … like most farmers, the principal reward for making the world a better place … is living in it.
(Actually, it’s kind of zolie to say so, but I don’t think Dwell readers have our books or follow me.)