publishing (101)

Shelter Publicity

I’m posting this here so it can be accessed by people on my GIMME SHELTER newsletter list. I don’t think it’s of much interest to general readers of this blog, other than people in the publishing trade.

I started doing these newsletters about 20 years ago, inspired by Carl Lennertz’ newsletter to Random House reps, and George Young’s weekly newsletter, “Verbal Abuse,” to Ten Speed reps. There are about 600 people on this mailing list, but this one is being sent just to reps and PGW sales people.

As with my blog, these newsletters have wandered all over the place with subject matter, but this time I want to focus on Shelter’s condition in this ever-changing and ever-loving (yes, still!) world of book publishing.

To tell the truth, I wish we could just stay out here in our ivory-tower-in-the-garden, turn out one book after the other, and they’d sell crazily—but it just doesn’t work that way. Sales of our books have dropped off, and it’s prompted us to review recent publicity, the phenomenal feedback of late on our building books, and current sales and marketing of Shelter books.

I’m sorry this is so long (but I “…didn’t have the time to make it shorter.”

Read More …

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The More Probable Continuation of This Blog

When I wrote about ending this blog 2 days ago, I was in what you might call a state of mild confused desperation. These (warm summer) days, I’m:

• (joyfully) working on a new book

• trying to figure out how to get more of our books out in bookstores (where people can see them, and pick them up…)

• revamping our digital communications

• shuffling a ton of other things I want to do right now. 

Life is rich.

Thank you guys for the comments. I mean, really! Stephanie gets it. I love ya too, Stephanie. So good to hear I’m connecting.

With the process of iteration, here’s where I’m at this morning:

I’ll keep the blog going. Thanks, George, Rick, Sharkey, etc.

I won’t keep trying to do a post a day. Too stressful, and causing me to sometimes put up less-than-great stuff just to fill in daily gaps. I’ll do a lot less posting stuff from other websites, but put up original material, stuff I’ve done or witnessed, photos new to the internet world. If you were checking it daily, now check it weekly.

Blogs aren’t going to be eliminated by social media, any more than radio was eliminated by TV, or TV eliminated by the internet. They all have their function.

Other digital stuff In discussions yesterday with my two 30-something-year-old consultants, Sean Hellfritsch and my son Evan, we roughed out a plan: I’m going to do Instagram posts from an iPhone 6 (mostly when I’m out and around in the world). I’ll also start tweeting again (fun!). We’ll figure out how to coordinate our extensive home/shelter/building content on my blog, theshelterblog, Instagram, Tumbl’r, Twitter, linking back and forth. Facebook too. Sean’s going to come up with a plan, Evan’s going to do much of the posting. We’ll get the plan together when Rick and Lew are back.

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The Very Possible End of this Blog

In the ’60s I had a friend is Santa Barbara, a highly-skilled gardener, tell me this about the growth of his pot plants: they’d not grow much for a week or so, then suddenly in 24 hours they’d grow like crazy. We talked about how knowledge was like that. You’ll take in information and ponder something over a period of time and suddenly—eureka!—you’ll get it. You get the whole picture. You see the way forward.

Well here’s my growth spurt of the last few days. It may be premature to write this, but I think I see a new way to get out our “content*”) out to (more) people.

I’ve been pondering mostly Instagram and Twitter, but also Facebook (ugh!), Pinterest, maybe Tumblr as a better way than blogging. I’ve done almost 5,000 posts now, some 7 million page views, I think it’s time to hang it up, or at least quit trying to do a post a day. I’ve been running it like a mini-newspaper, and I love doing it, but it’s taking too much time. Maybe I’ll just do my own material on this blog and not keep posting interesting stuff from other websites.

Small Homes

I’m laying out about 2 pages of this new book each day. Once I get the photos and text on the design table, it seems to assemble itself. Oh this fits here…I’ll put the pull quote here…Line this up both up and across…I love doing it—watching the birth of a book. A lot of material came in today—photos and stories.

I need to put more time into the book now, less on the blog.

Plus it’s occurring to me that blogs may be less significant these days, what with these super-sized phone screens and the fact that people are checking Instagram and Facebook daily whereas one has to go to a blog. I only look at blogs occasionally.

Lloyd’s Change of Direction

The iPhone 6 Plus! Holy shit! What a tool. I’ve run across 3 of them in the last 5 days. Yesterday my friend Jeff said, “Have you seen the billboards with photos shot on the iPhone 6?” I’ve kept saying I’d rather shoot quick photos with my many-featured Sony Cybershot RX100 II—raw files, tons of options not on any phone. But the camera seems v. good on the new iPhone and it’ll allow me to post stuff immediately, without having to shoot pix, load them on computer, use wi-fi, blah blah blah…Just zap from the phone. Immediate communication.

It’s gonna be fun, because I run across so much interesting stuff out in the world.

Looking forward to doing Twitter again. Forced to edit self.

*I have probably 15,000 (film and digital ) photos from 50+years—maybe half of them on homes, builders, building, architecture, most of it never used.

Live Broadcast of Small Homes

We’re going to try publishing excerpts from this book as we lay it out. Need to figure how to do so efficiently…hey, what about publishing quick photos of rough layout like this, along with a paragraph about the builder/homeowners? Would that work? The above layout:

“Jes Nelee’, musician and world traveler, designed and built her own small home in Tulsa, Oklahoma, with the help of her 80-year-old grandfather and friends.”

We could do that real simply. Get out on theshelterblog plus other social media.

Just sayin…

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Will, Lloyd and the Rainbow Girls

I went to see the Rainbow Girls Friday night and thought they were fantastic. Great vocal harmonies, and they all kept switching instruments. After they finished, my son Will (a drummer) and I were talking to them outside the bar and Will mentioned that I had published Tiny Homes and one of them screamed, “Oh I love that book!” Pretty soon we were hanging out with all 4 of them. They all knew at least one of our books.

Check them out:

People in Oregon: they’ll be there August 26th-30th: https://www.rainbowgirlsmusic.com/

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New GIMME SHELTER Newsletter Out

Pre-blogosphere, these newsletters were my sole form of “instant” communication. They’re a lot less frequent these days, but I still send them out — for one thing, they reach people who don’t look at my blog.. Right now there are about 600 people on the mailing list. We also post them on Shelter’s website; here’s the latest: https://www.shelterpub.com/_gimme/_2014-09-11/gimme_shelter-2014-09-11.html

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The Shelter Blog and Lloyd’s Blog

I’m changing the nature of this blog. I (we—Shelter Publications) are going to focus on building,
carpentry, homes, gardening, and the like on our brand-new — ta-daa:

https://www.theshelterblog.com

   It’s been up for a couple of months now, and
its look and function have been steadily improved by Mac Wizard Rick Gordon.
Evan’s doing most of the posting (I’m funneling my posts through him), Lew is
starting at 3 posts a week, and we’re encouraging builders to send us photos
and descriptions of their latest creations.

   We hope to build this up so it’s a player in
digiworld —we’re aiming for some major readership. We don’t think there is any
blog or website out there with the type content we are generating. Think of all
the buildings and builders in our books—now coming out daily.store appearances (a slide show and book signing
for Tiny Homes on the Move), and getting such good vibes. It feels like
we’re a tribe. We’re interested in the same things—doing stuff for ourselves
(as much as possible), having a warm, attractive, natural-as-possible
handcrafted home, growing some of our own food…

   Remember, it’s “theshelterblog,” not “shelterblog.” The “the” is necessary to get to the right
place. This blog—my own—will continue to follow my
idiosyncratic path through life. Wherever I go, I’m taking you, the reader,
along with me, riding shotgun. It gives me an extra incentive to explore, to
search, to inquire, to shoot photos—if I can come back and tell others about
it.

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How To Self Publish a Book by Kevin Kelly

From Boing Boing: “I like to say it is self-published for all the right reasons — not because I could not find a real publisher to back it, but for three other important benefits. I’ll describe those below and I’ll also tell you how the economics of self-publishing work for this book. Finally, I’ll include a few of the cool tools used to create this huge book with only two of us on staff.

The first benefit of self-publishing was speed. I finished writing and assembling the book in September and by October I had the book listed on Pre-Order status on Amazon. It will be available to customers (in bookstores, too!) the first week of December. If this book was being published by a New York publisher I’d still be in negotiations to maybe have it available next summer.”

I ‘m tremendously excited by this forthcoming book (available December). I saw an early PDF and couldn’t stop turning pages. Read about how Kevin put it together here.

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