I’m posting this here so it can be accessed by people on my GIMME SHELTER newsletter list. I don’t think it’s of much interest to general readers of this blog, other than people in the publishing trade.
I started doing these newsletters about 20 years ago, inspired by Carl Lennertz’ newsletter to Random House reps, and George Young’s weekly newsletter, “Verbal Abuse,” to Ten Speed reps. There are about 600 people on this mailing list, but this one is being sent just to reps and PGW sales people.
To tell the truth, I wish we could just stay out here in our ivory-tower-in-the-garden, turn out one book after the other, and they’d sell crazily—but it just doesn’t work that way. Sales of our books have dropped off, and it’s prompted us to review recent publicity, the phenomenal feedback of late on our building books, and current sales and marketing of Shelter books.
I’m sorry this is so long (but I “…didn’t have the time to make it shorter.”
“WOW! Ya know when I think about it, your original Shelter book has had more of an effect on my life than just about anything other than Scouting. I’ll send you some pics of my handmade home.”
“Happy Birthday to Shelter. As relevant today (if not more so) than it was then.”
“You changed my life, I can never thank You enough.”
“Happy Anniversary! 40 years of inspiring others to build their own shelters and improve their own lives…much to celebrate. Be proud, woohooooo!”
A lot of the millennials are discovering Shelter books. They get it, more so than previous generations. “Hey, we like the Shelter lifestyle…”
Rate of Returns Shelter Sales: 8.67%
This means we should be able to get more books (the above five and Stretching) out there. If we can get someone to pick up one of these books, were halfway to a sale.
In addition to its blog, Shelter is working on a program to publicize its books on Facebook, Twitter, Tumbl’r, Instagram, and Pinterest. We are just now coordinating these outlets. (We have a ton of content.) We are also redesigning our out-of-date-looking website.
Shelter has signed a contract with a producer, who is seeking a network for this project (we have a conference call with a studio later this week) based on Tiny Homes on the Move. It’s a long shot, I know.
Book Trailer Videos
Deek Diedrickson’s video of Lloyd about Tiny Homes on the Move, March 4, 2014 (8 minutes) — 204,000 views as of July 24, 2015:
Jason Sussberg’s 2-min film of Lloyd talking about how TINY HOMES was made, 115,000 views:
Fair Companies video of Lloyd and Lesley, “Lloyd Kahn on his NorCal Self-reliant Homestead,” May 11, 2015 (25 minutes) — 150,000 views as of July 24, 2015:
About 20 YouTube videos of Lloyd on different subjects:
3. Lucky Peach magazine article, Winter, 2013, titled “Seeking Shelter,” with 33 photos from Shelter’s archives.
1. Lloyd has been invited to help curate a Scottish exhibition at the Kirkcaldy Galleries in Fife, in March/April 2016, based the theme of Shelter to run in line with their “Year of Innovation, Architecture & Design 2016.” Idea based on “The Family of Man” book, exhibited at museums in the ’60s-70s
2. Shelter is proposing an exhibition of enlarged photos from Builders of the Pacific Coast at the Bolinas Museum, Bolinas, Calif.
3. Shelter is working on a museum exhibit titled “Tiny Homes.” (We have to sell the idea to a museum.)
I’ve done layout on about 30 pages so far. It really is lookin good! Material coming in daily.
We’re going to start posting photos from the book as we lay it out. Going live with book production…
Music del dia: Tony White, “The Shine.”
Over and out,