The VW Pea (sorry, you can’t buy one — it was commissioned by Bird’s Eye for a commercial) It started out as a VW Microbus, but was modified into a pea.
The Pea car first appeared in a Birds Eye television advertisement in December, 2005.
London-based special effects company, Asylum, took six weeks to build the car using a heavily modified chassis from an off-road go-kart fitted with a Honda engine.
Weighing just 750kg, it was capable of 50mph/80.47kph even though it had no gears. Whilst bearing a Volkswagen resemblance, only the headlights were sourced from a beetle. The indicators are of Lancia origin, wing mirrors from a specialist shop and all other parts were made to order.
The advert showed the car driving straight from the farmer’s field but slowly losing its body parts along the road. The car reaches its destination as just a bare chassis. Then from the back of a refrigerated lorry emerges a brand new pea car. A voice over narrates how vegetables lose vitamins from the moment they are picked whereas Birds Eye peas are immediately frozen thus retaining essential vitamins.
I picked this up from Amy Sedaris’ Instagram account. She posts excellent stuff. @amysedaris