The Pea Car

The VW Pea (sorry, you can’t buy one — it was commissioned by Bird’s Eye for a commercial) It started out as a VW Microbus, but was modified into a pea.

The Pea car first appeared in a Birds Eye television advertisement in December, 2005.

London-based special effects company, Asylum, took six weeks to build the car using a heavily modified chassis from an off-road go-kart fitted with a Honda engine.

Weighing just 750kg, it was capable of 50mph/80.47kph even though it had no gears. Whilst bearing a Volkswagen resemblance, only the headlights were sourced from a beetle. The indicators are of Lancia origin, wing mirrors from a specialist shop and all other parts were made to order.

The advert showed the car driving straight from the farmer’s field but slowly losing its body parts along the road. The car reaches its destination as just a bare chassis. Then from the back of a refrigerated lorry emerges a brand new pea car. A voice over narrates how vegetables lose vitamins from the moment they are picked whereas Birds Eye peas are immediately frozen thus retaining essential vitamins.

Above from:

I picked this up from Amy Sedaris’ Instagram account. She posts excellent stuff. @amysedaris

About Lloyd Kahn

Lloyd Kahn started building his own home in the early '60s and went on to publish books showing homeowners how they could build their own homes with their own hands. He got his start in publishing by working as the shelter editor of the Whole Earth Catalog with Stewart Brand in the late '60s. He has since authored six highly-graphic books on homemade building, all of which are interrelated. The books, "The Shelter Library Of Building Books," include Shelter, Shelter II (1978), Home Work (2004), Builders of the Pacific Coast (2008), Tiny Homes (2012), and Tiny Homes on the Move (2014). Lloyd operates from Northern California studio built of recycled lumber, set in the midst of a vegetable garden, and hooked into the world via five Mac computers. You can check out videos (one with over 450,000 views) on Lloyd by doing a search on YouTube:

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