media (113)

Mother Earth News Looking For Editor-In-Chief

15 years after resurrecting and refining Mother Earth News, Cheryl Long is retiring, and they are looking for a new editor-in-chief, as follows:

“Topeka, Kansas-based Ogden Publications is looking for an experienced professional with passion for, and knowledge of, all things sustainable to lead its flagship media brand, Mother Earth News into the future. Ideally this person will have first-hand experience as a sustainable lifestyle community member as well as an impeccable record of innovation and leadership in the publishing business – or other closely related media area. But don’t let us define you too narrowly. If you have related experiences and the drive to lead a highly collaborative team devoted to creating and delivering the best, most relevant sustainable lifestyle content possible, we’d like to hear from you.

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Superforecasting — Stewart Brand’s Summary of SALT Talk by Philip Tetlock

Will Syria’s President Assad still be in power at the end of next year?  Will Russia and China hold joint naval exercises in the Mediterranean in the next six months?  Will the Oil Volatility Index fall below 25 in 2016?  Will the Arctic sea ice mass be lower next summer than it was last summer?

Five hundred such questions of geopolitical import were posed in tournament mode to thousands of amateur forecasters by IARPA—the Inatelligence Advanced Research Projects Activity–between 2011 and 2015.  (Tetlock mentioned that senior US intelligence officials opposed the project, but younger-generation staff were able to push it through.)  Extremely careful score was kept, and before long the most adept amateur “superforecasters” were doing 30 percent better than professional intelligence officers with access to classified information.  They were also better than prediction markets and drastically better than famous pundits and politicians, who Tetlock described as engaging in deliberately vague “ideological kabuki dance.”

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Why So Few Blog Posts of Late?

1. Working on Small Homes.

2. Doing the “social media” thing. A lot of effort in these early stages, what with coordinating Instagram, Twitter, et al. Still some rough edges to smooth out. I’m not sure if this will pay off, but we’ll give it a try in the next year.

Just rebuilt by Rick

Shooting on my new iPhone 6s Plus. What a tool!

Check this out on your phone:

managed bySean Hellfritsch

And, our new website, also by Sean (Squarespace format):

3. Riding my new “Overland” from my sponsors, Loaded Boards. Skateboard of my dreams. More on this to follow. https://loadedboards.com/
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Why I’m a Publisher — 3 Minute LK Interview By Yuichi Takeuchi

Last April, I was visited by Yuichi Takeuchi, an artist, carpenter and treehouse builder from Japan.

Yuichi said he’d been heavily inspired by our book Shelter. He was making a movie called Simplife and wanted to interview me.

Here’s the result, 3 minutes long. In the last part, I say, “I like to tell people what I see going on in the world…” Yeah!

I’ve had a lot of Japanese people come here — media, builders, artists, publishers —  in recent years and they’ve all been wonderful — kindred spirits of the Pacific Ocean.

Yuichi’s website and on Flickr:

https://www.treeheads.com/

https://www.flickr.com/photos/treeheads/sets/

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We’re Up On Tumblr!

The first part of the complete reorganization of our “social media” is now up and running: https://shelterpub.tumblr.com/. To start, we’ve posted 10 photos from our building books. This was set up by Sean Hellfritsch. Tumblr will be our photography platform.

We have over 7,000 photos in our 6 building books, and I have something like 15,000 photos (film and digital) dating back to the ’60s, maybe 1/3rd of them on building(s).

We are currently working on redesign of my blog, the Shelter blog, Twitter and FaceBook pages, Shelter’s website, and getting Instagram rolling.

With all this going on, I’m not posting very often these days, but I intend to get rolling with Instagram soon, and coordinate my Instagram photos with this blog.

Stay tuned.

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It’s A New Dawn, It’s A New Day…

This is the most vital, vibrant time of my life. A lot of things are falling in to place, or about to.

I look around these days, at the garden, or the book production process, or attempts to gather, hunt, or fish for food, or my workshop—and think, this is pretty good. A lot of it a long time in the making.

The book SMALL HOMES continues to unfold before my eyes. I’m in daily touch with, typically 4-5 contributors (as many as 25 emails in some of the folders), getting large enough photo files, editing text, doing pasteup. Not in any special order — well actually, in the order in which it comes in.

I’m really excited about getting a new iPhone 6 (s Plus) (hoping tyo make my way through the AT&T maze so as not to pay full price — I have another year to go on my present contract). I think Instagram will be perfect for my daily photos, I may be wrong, but it seems Instagram is replacing blogs — at least with the millennials. BTW, there’s a good article on this age group (11-33-year-olds)by James Wolcott (an excellent writer) in this month’s Vanity Fair. I think I can get a journalistic flow going this way, and use blog for the writing impulse– like here (and link them together).

We’re revamping our website (being built in SquareSpace as we speak by Sean Hellfritsch) and it’s lookin elegant. By the end of the year, we’ll have a completely different looking internet “presence.” It’s important for us because we have so much”content” — maybe 15,000 photos, a good portion of these on homes and building. We’re also going to redesign theshelterblog and make good on my promise of getting mostly original stuff there, rather than recycled material that’s already been posted (much of which, however, is great and worth sharing).We’re going to build it, with the hope they will come.

I’m negotiating with publishers in Russia,China, and Brazil about foreign translation rights for our book Stretching (now in 24 languages).

Got my (12′ Klamath aluminum) boat with15 HP 2-stroke recently rebuilt Evinrude motor working well and improving my lame backing-up-of-trailer technique.

Going to build a sleeping platform. I got really excited yesterday laying it out — 10’x10′, — just putting 4×4’s on pier blocks, 2×6 joists on top of them made me realize that I miss building. This is gonna be fun!

The Monarch butterflies are back in greater number than years, there are big flocks of quail patrolling every corner of the garden, a beautiful young fox appeared this morning, scaring the chickens, and them scaring him too. At the beach yesterday, windy, high tide, I got 3 weathered 2x4s, 3 bird skulls — each a different bird — a lot of dead birds the last month, big bag of seaweed for garden, and check out this bit of avian skeletal artistry, what is I believe the sternum with cortacoid/clavicle still attached by one remaining tendon.

https://www.youtube.com/watch?v=OfJRX-8SXOs

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Less Blog Posts These Days

To tell the truth, it’s a great relief, not feeling the pressure of getting out a post every day. Almost 5,000 of ’em — time for a change

My main focus these days is on the new book, SMALL HOMES; I’ve got over 50 pages roughly laid out, am in daily contact with a slew of contributors. I figure making books is how I can reach the most people, the best use of my time right now.

We’re plotting a new online strategy. Right now, I’m thinking of doingTwitter and Instagram, with occasional blog posts. Right now there are 5 steps to getting a photo out there:

1. Shoot photo.

2. Load into MacAir.

3. Fiddle a bit with it in Photoshop.

4. Find Wi-Fi (or be in office)

5. Post it

My intention is to shoot photos with an iPhone 6, post on Instagram right then. If this works out, I’ll be able to communicate way quicker. Right now, am waiting to see what Apple’s got coming with the iPhone 7, maybe the 6’s will be cheaper.

Found a nearly deserted beach yesterday, clothes off, warm sand, swimming, the only time I’ve experienced NorCal water so warm was the last El Niño, so unusual to be in this ocean and feel comfortable. Gathered a big bag full of purple/green seaweed for the garden. Like my neighbor, surfer/fisherman Andrew said the other day (down at the beach), “We’re so lucky.”

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Shelter Publicity

I’m posting this here so it can be accessed by people on my GIMME SHELTER newsletter list. I don’t think it’s of much interest to general readers of this blog, other than people in the publishing trade.

I started doing these newsletters about 20 years ago, inspired by Carl Lennertz’ newsletter to Random House reps, and George Young’s weekly newsletter, “Verbal Abuse,” to Ten Speed reps. There are about 600 people on this mailing list, but this one is being sent just to reps and PGW sales people.

As with my blog, these newsletters have wandered all over the place with subject matter, but this time I want to focus on Shelter’s condition in this ever-changing and ever-loving (yes, still!) world of book publishing.

To tell the truth, I wish we could just stay out here in our ivory-tower-in-the-garden, turn out one book after the other, and they’d sell crazily—but it just doesn’t work that way. Sales of our books have dropped off, and it’s prompted us to review recent publicity, the phenomenal feedback of late on our building books, and current sales and marketing of Shelter books.

I’m sorry this is so long (but I “…didn’t have the time to make it shorter.”

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The More Probable Continuation of This Blog

When I wrote about ending this blog 2 days ago, I was in what you might call a state of mild confused desperation. These (warm summer) days, I’m:

• (joyfully) working on a new book

• trying to figure out how to get more of our books out in bookstores (where people can see them, and pick them up…)

• revamping our digital communications

• shuffling a ton of other things I want to do right now. 

Life is rich.

Thank you guys for the comments. I mean, really! Stephanie gets it. I love ya too, Stephanie. So good to hear I’m connecting.

With the process of iteration, here’s where I’m at this morning:

I’ll keep the blog going. Thanks, George, Rick, Sharkey, etc.

I won’t keep trying to do a post a day. Too stressful, and causing me to sometimes put up less-than-great stuff just to fill in daily gaps. I’ll do a lot less posting stuff from other websites, but put up original material, stuff I’ve done or witnessed, photos new to the internet world. If you were checking it daily, now check it weekly.

Blogs aren’t going to be eliminated by social media, any more than radio was eliminated by TV, or TV eliminated by the internet. They all have their function.

Other digital stuff In discussions yesterday with my two 30-something-year-old consultants, Sean Hellfritsch and my son Evan, we roughed out a plan: I’m going to do Instagram posts from an iPhone 6 (mostly when I’m out and around in the world). I’ll also start tweeting again (fun!). We’ll figure out how to coordinate our extensive home/shelter/building content on my blog, theshelterblog, Instagram, Tumbl’r, Twitter, linking back and forth. Facebook too. Sean’s going to come up with a plan, Evan’s going to do much of the posting. We’ll get the plan together when Rick and Lew are back.

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The Very Possible End of this Blog

In the ’60s I had a friend is Santa Barbara, a highly-skilled gardener, tell me this about the growth of his pot plants: they’d not grow much for a week or so, then suddenly in 24 hours they’d grow like crazy. We talked about how knowledge was like that. You’ll take in information and ponder something over a period of time and suddenly—eureka!—you’ll get it. You get the whole picture. You see the way forward.

Well here’s my growth spurt of the last few days. It may be premature to write this, but I think I see a new way to get out our “content*”) out to (more) people.

I’ve been pondering mostly Instagram and Twitter, but also Facebook (ugh!), Pinterest, maybe Tumblr as a better way than blogging. I’ve done almost 5,000 posts now, some 7 million page views, I think it’s time to hang it up, or at least quit trying to do a post a day. I’ve been running it like a mini-newspaper, and I love doing it, but it’s taking too much time. Maybe I’ll just do my own material on this blog and not keep posting interesting stuff from other websites.

Small Homes

I’m laying out about 2 pages of this new book each day. Once I get the photos and text on the design table, it seems to assemble itself. Oh this fits here…I’ll put the pull quote here…Line this up both up and across…I love doing it—watching the birth of a book. A lot of material came in today—photos and stories.

I need to put more time into the book now, less on the blog.

Plus it’s occurring to me that blogs may be less significant these days, what with these super-sized phone screens and the fact that people are checking Instagram and Facebook daily whereas one has to go to a blog. I only look at blogs occasionally.

Lloyd’s Change of Direction

The iPhone 6 Plus! Holy shit! What a tool. I’ve run across 3 of them in the last 5 days. Yesterday my friend Jeff said, “Have you seen the billboards with photos shot on the iPhone 6?” I’ve kept saying I’d rather shoot quick photos with my many-featured Sony Cybershot RX100 II—raw files, tons of options not on any phone. But the camera seems v. good on the new iPhone and it’ll allow me to post stuff immediately, without having to shoot pix, load them on computer, use wi-fi, blah blah blah…Just zap from the phone. Immediate communication.

It’s gonna be fun, because I run across so much interesting stuff out in the world.

Looking forward to doing Twitter again. Forced to edit self.

*I have probably 15,000 (film and digital ) photos from 50+years—maybe half of them on homes, builders, building, architecture, most of it never used.

Live Broadcast of Small Homes

We’re going to try publishing excerpts from this book as we lay it out. Need to figure how to do so efficiently…hey, what about publishing quick photos of rough layout like this, along with a paragraph about the builder/homeowners? Would that work? The above layout:

“Jes Nelee’, musician and world traveler, designed and built her own small home in Tulsa, Oklahoma, with the help of her 80-year-old grandfather and friends.”

We could do that real simply. Get out on theshelterblog plus other social media.

Just sayin…

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