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History Of the Whole Earth Catalog and The Birth of West Coast Publishing

I wrote this article 27 years ago, so to bring the first sentence up to date, “It was 48 years ago…” Egad!

Its purpose was to describe the impact of the Whole Earth Catalog on a number of people, including me, and the birth of west coast publishing in the late ’60s. I ran across it recently and thought it might be of interest in helping people connect some of the dots — especially younger people, who may have heard of the WEC, but don’t understand its significance.

It was 21 years ago, a cold, dark, early December evening when I walked into a semi-vacant storefront in Menlo Park, California. A sign out front said “Whole Earth Truck Store,” but there was no truck, no store, just an army-camouflage VW bus and Stewart and Lois Brand and a ton of books piled around in the back room. I was a dropped-out San Francisco insurance broker turned builder. I was about 10 years older than the inspired and visionary kids who were moving and shaking up America at the time, but I’d got the message and in a few years preceding that evening had latched onto many of the elements that were fueling the cultural, metaphysical and epochal revolution of the times.

I had just built a homestead, then a geodesic dome workshop in Big Sur, was tending a garden, listening to rock & roll, making weekend trips to Haight Ashbury, reading The Owner-Built Home, Organic Gardening & Farming Magazine, The Oracle, The East Village Other, The Dome Cookbook, The Green Revolution, getting food by mail from Walnut Acres, listening to Buckminster Fuller and Marshall McLuhan, discovering B.B. King, Ali Akbar Khan, Buddhism, Alice Bailey, astronomy, astrology, prisms and Ashley automatics, learning about ferrocement, wind electricity, solar heating … what a time it was!
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Lloyd’s “Half Acre Homestead” Talk at Maker Faire This Weekend

Two years ago I did a “1/4 acre homestead” talk at the Maker Faire at the San Mateo County (Calif.) Event Center). This time around, I have a lot more material, plus URLs on all the tools I’m going to show. I’ll be doing a presentation on the Maker Faire Stage, at 2 PM on Saturday, May 18th, and at 2 PM Sunday, May 19th. Information on the Faire: https://makerfaire.com/.  Reviews of the Faire: https://www.yelp.com/biz/maker-faire-san-mateo.

I’ll be showing slides of our homestead, and the various tools we use around here in the kitchen, garden, and shop — from 40+ years’ experience. I’ve picked the tools I think are unique and maybe not so well known, and left off all the ones that I think people may already know about. We’ve posted the URLs on our website here: https://www.shelterpub.com/_homestead/tools.html and I’ll be passing out cards with a QR code so people in the audience so they can check out any of these tools when they get home. I’ll also have copies of our Tiny Homes mini book (2″ x 2″) to give out.

Lew and Evan will be manning a booth (#4925) in the Expo Hall. This is the largest hall, and our booth is at the back. We’ll be showing the process we use in producing books, including the first draft layout pages done with scissors and scotch tape. We’ll also be selling copies of our building books, and giving away mini books.

Photo: draining dish rack in our kitchen built (20 years ago) by Lew Lewandowski

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Sunday Morning Misc.

Why, there’s a change in the weather, there’s a change in the sea… We had a week of hot weather, and then yesterday afternoon, clouds moved in and the temperature dropped about 25° and we even had a few drops of rain, but not enough to matter. I tell you, if we get some real rain, I’m going to be out dancing in it. A local surfer/fisherman said to me the other day, “Everything I do involves water.”

Work, work… I’m actually out here working seven days a week, or at least every day that I’m not traveling somewhere. I love it all, really — e-mail, blogging, feedback, working on this new book — but I’m looking forward to taking some time off to do other things next year. Fishing, hiking, a trip to some warm water, probably Hawaii; gardening, foraging. One of my goals for the next few years is to greatly increase the amount of food I bring home from fishing, hunting, and foraging. It’s doable, it just takes getting away from the keyboard.

Rock ‘n roll in Mill Valley Sweetwater was a great nightclub in Mill Valley for many years. For example, I walked by it one afternoon maybe 10 years ago, and the chalkboard outside said “Tonight: Pinetop Perkins.” Holy shit! I went, and was he great. 83 years old, immaculate purple suit, lavender tie, sparkling piano, flirting with young women. (Oops, I think I’ve written this before — whatever.) Sweetwater was then closed for a number of years, but now it’s reopened in a larger venue, and is maybe even better than ever. Good food, good stage visibility, good vibes.

Friday night I got a pass from a friend who works there, had a couple of really good sliders, a very dark beer on tap and, along with packed house saw the band Zepparella, a 4-woman band channeling Led Zeppelin; it was a good show.

Confession  I suspect I repeat myself, not too infrequently, these days. Here’s the reason: memory is not infinite. You can’t recall everything you’ve ever done (or written) in the past (unless you’re one of those geniuses portrayed on 60 minutes a few years ago). So as daily experiences, and the years, accumulate, the memory part of your brain has to dump something out to take in the new stuff. Right?

   (I have a feeling I’ve written this before.)

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Stewart Brand’s Whole Earth Catalog, the book that changed the world

From an article (long one) in yesterday’s The Observer, by Carole Cadwalladr, here. Photo by Larry Busacca/Getty Images

“…But then, it’s almost impossible, to flick through the pages of the Catalog and recapture its newness and radicalism and potentialities. Not least because the very idea of a book changing the world is just so old-fashioned. Books don’t change anything these days. If you want to start a revolution, you’d do it on Facebook. And so many of the ideas that first reached a mainstream audience in the Catalog – organic farming, solar power, recycling, wind power, desktop publishing, mountain bikes, midwife-assisted birth, female masturbation, computers, electronic synthesizers – are now simply part of our world, that the ones that didn’t go mainstream (communes being a prime example) rather stand out.…

“It changed the world, says Turner, in much the same way that Google changed the world: it made people visible to each other. And while the computer industry was building systems to link communities of scientists, the Catalog was a ‘vernacular technology” that was doing the same thing.…

“John Markoff, who wrote What the Dormouse Said: How the Sixties Counterculture Shaped the Personal Computer Industry, says, simply: ‘Stewart was the first one to get it. He was the first person to understand cyberspace. He was the one who coined the term personal computer. And he influenced an entire generation, including an entire generation of technologists’.…

 

“Kevin Kelly, the founding editor of Wired magazine, tells me how he first came across the Catalog when he was still in high school ‘and it changed my life. But then it changed everybody’s life. It inspired me not to go to college but to go and try and live out my own life. It was like being given permission to invent your own life. That was what the Catalog did. It was called “access to tools” and it gave you tools to create your own education, your own business, your own life’.…”

Sent us by Vic Long

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