I wrote this article 27 years ago, so to bring the first sentence up to date, “It was 48 years ago…” Egad!
Its purpose was to describe the impact of the Whole Earth Catalog on a number of people, including me, and the birth of west coast publishing in the late ’60s. I ran across it recently and thought it might be of interest in helping people connect some of the dots — especially younger people, who may have heard of the WEC, but don’t understand its significance.
It was 21 years ago, a cold, dark, early December evening when I walked into a semi-vacant storefront in Menlo Park, California. A sign out front said “Whole Earth Truck Store,” but there was no truck, no store, just an army-camouflage VW bus and Stewart and Lois Brand and a ton of books piled around in the back room. I was a dropped-out San Francisco insurance broker turned builder. I was about 10 years older than the inspired and visionary kids who were moving and shaking up America at the time, but I’d got the message and in a few years preceding that evening had latched onto many of the elements that were fueling the cultural, metaphysical and epochal revolution of the times.
I had just built a homestead, then a geodesic dome workshop in Big Sur, was tending a garden, listening to rock & roll, making weekend trips to Haight Ashbury, reading The Owner-Built Home, Organic Gardening & Farming Magazine, The Oracle, The East Village Other, The Dome Cookbook, The Green Revolution, getting food by mail from Walnut Acres, listening to Buckminster Fuller and Marshall McLuhan, discovering B.B. King, Ali Akbar Khan, Buddhism, Alice Bailey, astronomy, astrology, prisms and Ashley automatics, learning about ferrocement, wind electricity, solar heating … what a time it was!
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