Fred Rohe opened this store in San Francisco in 1965 and changed the name to New Age Natural Foods. It was the prototype for health food stores across the USA. He then opened a natural foods supermarket in Palo Alto in 1970, which was the prototype for Whole Foods,, which first opened in 1980. This is part of the book I’m working on now on the ’60s

One Response to Fred Rohe opened this store in San Francisco in 1965 and changed the name to New Age Natural Foods. It was the prototype for health food stores across the USA. He then opened a natural foods supermarket in Palo Alto in 1970, which was the prototype for Whole Foods,, which first opened in 1980. This is part of the book I’m working on now on the ’60s

  1. rj says:

    Be sure to get some R Crumb in there…along with his Fritz the Cat, the Keep On Truckin guy and Mr Natural.

Leave a Reply

Please use your real name instead of your company name or keyword spam.