Fred Rohe opened this store in San Francisco in 1965 and changed the name to New Age Natural Foods. It was the prototype for health food stores across the USA. He then opened a natural foods supermarket in Palo Alto in 1970, which was the prototype for Whole Foods,, which first opened in 1980. This is part of the book I’m working on now on the ’60s

By Lloyd Kahn on September 15, 2017

About Lloyd Kahn

Lloyd Kahn started building his own home in the early '60s and went on to publish books showing homeowners how they could build their own homes with their own hands. He got his start in publishing by working as the shelter editor of the Whole Earth Catalog with Stewart Brand in the late '60s. He has since authored six highly-graphic books on homemade building, all of which are interrelated. The books, "The Shelter Library Of Building Books," include Shelter, Shelter II (1978), Home Work (2004), Builders of the Pacific Coast (2008), Tiny Homes (2012), and Tiny Homes on the Move (2014). Lloyd operates from Northern California studio built of recycled lumber, set in the midst of a vegetable garden, and hooked into the world via five Mac computers. You can check out videos (one with over 450,000 views) on Lloyd by doing a search on YouTube:
Tags:

2 Responses to Fred Rohe opened this store in San Francisco in 1965 and changed the name to New Age Natural Foods. It was the prototype for health food stores across the USA. He then opened a natural foods supermarket in Palo Alto in 1970, which was the prototype for Whole Foods,, which first opened in 1980. This is part of the book I’m working on now on the ’60s

  2. Fred Rohe passed yesterday, February 28, in Lake County California. He had had a severe stroke three years earlie. Fred was 86.

    Reply

Leave a Reply