Random House + Penguin: What the Merger Means for Publishers, Authors, Readers

“…For the midsize and small presses, a merger like this only widens the gap, and puts smaller houses in the unenviable position of competing with a behemoth in the way a tiny e-commerce platform competes with Amazon.

   The silver lining: Big corporations market to the masses, and can at times leave niche opportunities untouched and emerging markets unnoticed. Small publishers — and indie authors — can capitalize on the fissures created beneath the immense weight of a mega-corporation.…”

By Jason Allen Ashlock, PBS Mediashift, October 29, 2012: here.

2 Responses to Random House + Penguin: What the Merger Means for Publishers, Authors, Readers

  1. Jeff Bragg says:

    What are they going to call the new publishing behemoth, Random Penguin?

  2. Gill says:

    I'm waiting for the day when the "mega-corps" implode on each other and a new universe is created… I only hope the zombie apocalypse doesn't happen first…

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