Here’s what I wrote just after last year’s San Francisco Green Festival: “. . .it was an amazing event. Huge! The hall was packed. This has become a powerful movement. You could hardly walk through the aisles. The vibes were fabulous. The quality of the goods and services on exhibit was striking. All these green concepts that’ve been floating around for the last 30 years have jelled. Stuff is working. There was hardly any crap, in contrast to typical events. The natural fabrics and clothing were beautiful. Hemp clothing has come a long way from the early crude products. Elegant hemp shirts, all natural fibers, organic everything from coffee to cotton. Solar power, green building materials, socially conscious investing, tons of great food, 100s of exhibitors, the unifying theme being treating the earth with respect and living in harmony with the living planet. Amen!”
I was thrilled last year. Our booth was mobbed. We got discovered by this new and vibrant group. I guess we’ve been “green” for 30 years: our 1973 book Shelter was in large part about building with natural materials. (It turns out that the 20-30-year-olds of this new green movement have picked up on the concepts of the hippies (for lack of a better word) of the 60s-70s. In retrospect it had a bit of the feeling of the 1967 Monterey Pop Festival, where 200,000 people showed up out of the blue and discovered they were on the same track.
We’ll have a booth again this year and sell our books. It takes place Friday, Saturday and Sunday, November 9-11. and is at the Concourse Exhibition Center, 620 7th Street in San Francisco (a great building with a sliding-open skylight). The promo material says: “. . . 150 visionary speakers, 400 green businesses (start your holiday shopping now!), great how-to workshops, organic beer and wine, delicious organic cuisine and diverse live music.” Speakers include Deepak Chopra, Paul Hawken, and Amy Goodman.
For ticket info, click here. If you come, stop by our booth, #459, and check out our brand new book, The Barefoot Architect: A Handbook on Green Building.